Social media

What size is an Instagram Reel?

Short answer

Make Instagram Reels 1080 × 1920 pixels, a 9:16 vertical video that fills the phone screen. The caption, account name and buttons sit over the lower part of the video, so keep words, logos and faces 8% from the sides, 14% from the top and 20% from the bottom. Cutlin's Generate for social media remakes a video at this size and safe area.

The size of a Reel, and where to keep your words and logo.

Why the bottom margin is bigger

On a Reel, the account name, the caption and the buttons are laid over the lower part of the video. That is why the bottom margin, 20%, is larger than the top one, 14%.

Start with a hook

Reels are watched while scrolling, so the first second decides whether people stay. Show the product, the offer or the question straight away, and keep the rest short.

Making Reels in Cutlin

Ask for a video and choose the 9:16 shape in Configuration, labelled Reels, TikTok and Shorts. When it is right, Generate for social media, in its menu, makes it again at exactly 1080 × 1920, with words, logo and faces kept inside the safe area. Put your hook in the prompt: the video shows what you describe. Cutlin does not post for you - download the video and upload it to Instagram.