Use case

Brand identity and launch content for startups

You need a brand before launch, not after. Ask Cutlin for a brand, describe your startup and get a logo, colours, fonts and guidelines; publish them as a Melon Cut Guidelines brand; then make the launch posts, stories and videos in the same look.

live preview tabs for a new brand
5
credits per change to a brand
5
launch items in one plan
30
Startups: a picture made in Cutlin

Sounds familiar?

  • No brand yet, and a launch date coming
  • A logo made in a hurry, with no rules for using it
  • Investors, press and partners all asking for the logo
  • A product that changes faster than the pitch deck

What you can make

  • A logo, colour palette and font pairing, kept as font files, from a two-line description of the product
  • A founder's logo sketch traced and redrawn as a clean mark
  • A launch-week plan: an announcement post, three feature posts, a story and a vertical teaser
  • A press kit at your brand's link in Melon Cut Guidelines, with logo downloads in PNG and PDF
  • A landscape hero picture for the website in the new brand colours
How it works

How startups use Cutlin

  1. Describe the business

    In Cutlin, ask for a brand and say what you do, for whom and how you want to come across. Choose Open brand on its card in the chat and watch the logo, colours, fonts and guidelines appear in the live preview, in a sidebar beside the chat.

  2. Refine and publish

    Ask for changes in the same chat, work through the things to fix and the suggestions, then pick the brand's address and publish.

  3. Launch

    Name your new brand's @username in your prompt and make the launch pictures, videos and captions in the same look, from one chat.

From description to identity

Ask Cutlin for a brand and it creates a logo, colours, fonts and guidelines from a description of your business, or changes a brand you already have. The brand appears as a card in the chat; Open brand shows it in a sidebar beside the chat, with live preview tabs - Guidelines, Overview, Foundation, Assets and Systems - things to fix and suggestions, undo and publishing, while changes are asked for in the same chat. Each turn uses 5 credits.

A press kit that stays current

Guidelines published in Melon Cut Guidelines are your press kit: logos to download in the format a journalist or partner needs, colour codes to copy, and your mission and story to quote. When you update the brand, the link updates with it.

Room to grow

When the product grows into a family, add sub-brands under the parent in Melon Cut Guidelines. When you rebrand, publish the new identity and keep the old one as an earlier identity on the brand's History timeline.

FAQ

Questions, answered

Can't find your answer? See every question.

Can AI create our brand identity?

Yes. Ask Cutlin for a brand and describe your business, and it creates a logo, colours, fonts and guidelines that you refine before publishing.

What happens when we rebrand?

Publish the new look as the brand's new identity and keep the old one as an earlier identity. In Melon Cut Guidelines the brand's History page lists both, and the old page points to the current one.

Is there a free plan?

Not for making a brand with AI: that needs a paid Cutlin plan; see the pricing page. Melon Cut Guidelines, where the published brand is kept, has a Free plan for private guidelines.

A brand used in Cutlin is kept in Melon Cut Guidelines: its guidelines page is at meloncut.com/yourbrand, and Cutlin reads it from there.

Make this week's content today

From a brand identity to launch content, in one place.