What consistency comes down to, and how to make it the default.
What makes posts look on-brand
Most drift comes from small changes - a slightly different green, a stretched logo, a new font - repeated across many posts.
- The same colour palette, with exact colour codes
- The same fonts for headlines and body text
- The real logo, never redrawn, recoloured or stretched
- A consistent style of photography or illustration
- A recognisable voice in the captions
Guidelines everyone can see
Brand guidelines published in Melon Cut Guidelines, as a page at meloncut.com/yourbrand, give designers, agencies and colleagues the exact colour codes, fonts and logo files, so everyone starts from the same source.
On-brand by default in Cutlin
With your brand's @username under Primary brand in Configuration, its instructions and most relevant assets and fonts guide each result. The logo is your real file, placed after the picture is made: the variant that stands out best, never recoloured or stretched, inside the safe area. A branded image uses 30 credits.
